Supervises: Group Sales Manager & Marketing Coordinator
Status: Full-Time; Salaried; Exempt
Summary: The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within the Ranch complex, while developing creative marketing campaigns that promote public/community awareness. Director or Marketing is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
• Ensure the development, implementation and reconciliation of comprehensive marketing and advertising/sponsorship opportunities • Plan, organize, lead and control public relations efforts for the facility and the Ranch Events Complex. • Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility • Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff • Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives • Explore non-traditional marketing opportunities for the facility and its events • Develop, monitor and evaluate annual marketing budget; set and manage achievement of department objectives • Negotiate and maintain promotional partnerships with corporate partners • Develop, direct, coordinate and review the strategic plan for providing marketing services • Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns • Track, analyze and compare event sales information • Maintain venue website and social media • Manage event settlement packets, including collecting invoices, coding and creating a back-up packet • Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts • Manage day-to-day promotions and event activities • Provide direction to Group Sales with regard to events • Work directly with promoters for upcoming events to ensure success and customer satisfaction • Plan meetings to negotiate and research advertising mediums • Secure advertising deals and oversee implementation • Coordinate team efforts with other departments to implement marketing ideas/tasks • Oversee grassroots program and collateral created • Mentor staff in the department to assist in their development • Perform all other duties as required • Communicate clearly and concisely in the English language, both orally and in writing • Establish and maintain positive, cooperative working relationships with contacts and co-workers • Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
Bachelors Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Knowledge of marketing and advertising/sponsorship program development
Knowledge of Public Relations
Knowledge of Website maintenance
Knowledge of federal, state and local regulations
Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
Proficiency with publishing software such as Adobe Photoshop, Illustrator, and InDesign
About Spectra Venue Management - Budweiser Events Center
We are Spectra, the experts in hosting and entertainment, providing our clients with solutions and services that amplify the customer experience. We pride ourselves on our superior service and client-focused approach, as we bring innovative solutions to events across a range of sports facilities, convention centers, performing arts centers, state fairs, and much more.
We are focused on the deta...ils behind every event, so you can focus on how they all come together. We transform events into experiences through strong relationships, quality standards, and creative entrepreneurship, in all areas of entertainment. By integrating our expansive scope of services, we provide clients with the best possible resources to generate revenue and drive the bottom line, while they provide their guests with the most memorable events.
The Budweiser Events Center at the Ranch, located in Loveland, Colorado, is a 7,200 seat multi-purpose venue, which opened in September 2003, and is home to the Colorado Eagles of the East Coast Hockey League and the Colorado ICE of the Indoor Football League. The arena, which is owned by Larimer County, is managed by Global Spectrum, the fastest growing firm in the public assembly facility management field with more than 40 facilities throughout the United States and Canada. The opening event at the Budweiser Events Center was a preseason game for the NHL Colorado Avalanche. Since then the facility went on to host some of the top touring shows in the industry earning it a top ten ranking in Venues Today during it's first year of operation. This multipurpose facility can host hockey, basketball, football, family shows in any configuration, rodeos, diverse concert settings in various capacities, trade shows, and several dozen setups to accommodate just about any event. The Budweiser Events Center, less than an hour's drive from Denver and Cheyenne, has become the focal point for sports and entertainment in Northern Colorado.
The Budweiser Events Center is part of a larger 374,000 square-foot fairground complex called The Ranch which is the official name of the new Larimer County Fairgrounds and Events Complex. Phase I of the project included 6 buildings and roughly 150 acres of site work. The Ranch includes the Ranch-Way Feeds Indoor Arena, two livestock pavilions, the First National Bank Exhibition Building and the Thomas M. McKee Building. The Budweiser Events Center and The Ranch has become the sports, entertainment and agricultural hub for one of the fastest growing areas in the country.