Director of Marketing, Mahaffey Theater/Big3 EntertainmentSt. Petersburg, FL.The Director of Marketing is responsible for developing, implementing, and directing all aspects of marketing strategy, both short and long range, for The Mahaffey Theater, Al Lang Stadium, and for events promoted by Big3 Entertainment or its subsidiaries at other venues. Marketing aspects include facility marketing, event marketing, strategic marketing, public relations, community relations outreach, and promotional development. The Director of Marketing also works directly with facility partners such as tenants, promoters, and sponsors to make sure all their needs are met.
MAJOR RESPONSIBILITIES: • Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners. Acts as facility spokesperson and liaison with the general public. • Develops and implements an advertising and publicity campaign to create local, regional and national awareness of the facility. • Develops, implements, and supervises complete marketing strategies for events to include all available services: group sales, public relations, media planning & buying, social media, promotional development, partnership development, non-profit opportunities, etc. • Operates the marketing department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible. • Develops marketing materials and procedures to allow the department to function effectively as an in-house advertising agency. Consults with outside agencies when needed. • Manages all communications efforts including website updates, emails, text messages, social media posts and press releases. • Develops and maintains websites and social media channels for Mahaffey Theater and Al Lang Stadium. • Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts and event and booking representatives. • Explores new avenues of revenue(s) for the facility. • Remains current on national trends in the industry & local market changes to best serve each facility. • Directly supervises Marketing and Public Relations staff. • Works in tandem with the booking staff on announcements and on-sales to maximize event exposure. • Manages the marketing department staff, including interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees. • Acts as Director on Duty as needed for events. • Performs other duties as assigned by General Manager.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each major responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. • Minimum of Bachelor's Degree in Marketing, Communications, or Sports/ Entertainment Management. • Minimum of 5 years marketing experience preferred. • Prior entertainment industry experience preferred. • Prior Tessitura knowledge preferred. • Proven ability to build relationships and network; excellent customer service skills. • Ability to interact with media and maintain positive relationships with the public, business, and vendor community. • Detail oriented with excellent organizational skills. • Excellent written and verbal skills. • Excellent interpersonal skills. • Strong work ethic. • Creative and proactive problem solver. • Must be able to work flexible hours including nights, weekends and selected holidays.
Big3 Entertainment Group is the parent company of Big3 Records, Big3 Studios, and Bill Edwards Presents, Inc.
Encompassing a full spectrum of services including recording, music delivery, venue management, live event promotion and production, Big3 Entertainment Group is a team of experienced and hands on industry veterans whose passion for the music business parallels that of its Chairman and CEO Bill Edwards.
Big3 Entertainment Group is based in St. Petersburg, Florida.